Sport & Spine
A trusted brand from first impression to treatment
Sport & Spine needed a cohesive expression that could communicate care, professionalism and accessibility. I created the brand identity, logo, tone of voice, web design and print materials for the complete clinic experience.
“We wanted to signal trust and quality – but struggled to find the right visual expression. Alexander listened, asked the right questions and translated our thoughts into a design that feels exactly right. The result is warm, professional and true to who we are.”
For a clinic, the experience begins long before the treatment itself. The website, signage and communication need to build trust together, while making the offer and the next step easy to understand.
I developed a warm, professional visual system and translated it from the logo and tone of voice into the website, signage and printed material. The result gave Sport & Spine a clear direction and a consistent identity throughout the customer journey – from the first online contact to the clinic visit.
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