My background ranges from building and leading UX and marketing teams to personally developing everything from visual identities and graphic concepts to user-friendly digital interfaces. I’m driven by combining creative excellence with structure and clarity, ensuring that the result is not only visually compelling — but also functional and sustainable over time.

For me, design is about more than aesthetics. It’s a tool for making complex ideas understandable, strengthening brands and helping businesses achieve their goals. Whether it’s a simple printed piece or a digital service used by thousands of people, my focus is always the same: to create solutions that feel right for both the business and the people who use them.

I founded Alexander Jansson UX & Design AB to make it easier for more companies to access high-quality design support — without unnecessary complexity and without the feel of a large agency. Here, you get a partner who is personal, flexible and attentive, with the same level of expertise and experience as the bigger players.