Skövde Bandy
A clearer match-day identity for Skövde Bandy
For Skövde Bandy, I created a new visual system for social media – designed to make communication before, during and after each match more consistent, efficient and instantly recognisable.
“Alexander quickly understood what we wanted to convey as a club – both on and off the ice. The new design for our social media and the visual expression has really lifted our digital presence. It feels professional, consistent and modern.”
The club's communication needs to cover many recurring formats: match days, squads, results and ongoing content throughout the season. I evolved the digital expression and created a flexible design structure that keeps the material cohesive without making every post feel the same.
Colour, typography, player imagery, sponsor logos and match information were given clear roles within the system. This made content faster to produce, easier to adapt to different match situations and more recognisable to supporters, players and partners.
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