SK Höjden

One shared expression for all of SK Höjden

For SK Höjden, I created a clearer strategy and a new visual system for social media. The goal was to bring the club's communication together, give the first team greater visibility and build a stronger link between juniors, players and supporters.

Match-day graphics for SK Höjden displayed on social media on a mobile phone.

“Thanks to Alexander's help, we have modernised SK Höjden's social media with a clear strategy and a new, professional design. Gathering the men's first team on our shared account lets us build interest in the whole club – from juniors to supporters. We believe it will draw more people to the games and inspire our younger players to one day appear in the feed themselves. The collaboration has been both smooth and creative – we are very happy with the result.”

Thea Pannecke, Social Media Manager – SK Höjden

Team line-up in SK Höjden's visual match format.

Match result in SK Höjden's visual match format.

The club's digital presence needed to serve several audiences and recurring content formats. Bringing the men's first team onto the shared account allowed the communication to build interest in the entire club rather than in separate parts.

I developed a social strategy and a flexible design structure for match days, line-ups and results. The system makes material faster to produce and easier to recognise while keeping players and imagery at the centre. It gave the club a more modern expression and a clear foundation for future seasons.

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