Scandinavian Photo
From a new UX function to a unified customer experience
I was hired to establish Scandinavian Photo's first UX function. The role grew into overall responsibility for UX, marketing, design and in-house production – with a mandate to connect customer experience, brand and business.
“Alexander has that rare combination of creative flair and business understanding. It showed clearly in how he developed our UX, our processes and our visual expression – and in how that, in turn, changed how we are perceived as a brand.”
I built the structure, roles, processes and ways of working for UX and design while leading both the UX and marketing departments. The multidisciplinary team included UX designers, content creators, SEO specialists and social media managers, sharing responsibility for the customer journey across digital channels and physical stores.
In parallel, I led the commercial process and marketing planning, drove campaigns across channels and oversaw the modernisation of the website. Working closely with the CEO, I connected customer experience, product, marketing and business objectives – from strategic priorities through to finished design and communication.
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