A long-term campaign partnership across many brands

Focus Nordic is one of Europe's leading distributors of photo, video and optics, representing more than 70 brands across 28 markets. Through an ongoing partnership, I help the company turn different products, audiences and campaign objectives into clear communication.

The work includes both static and motion content for social media, as well as magazine advertising, trade-show material and other print production. Each brand needs to retain its own character, while the material must work within Focus Nordic's continuous marketing operation and adapt efficiently across formats and channels.

I have created campaigns for brands including Insta360, Peak Design, Think Tank, Tamron, Hikmicro, Kowa, Panasonic, SmallRig, NiSi, Focus, Laowa and Sirui.