The goal of NetOnNet’s new website was to create a user experience that was as straightforward and functional as possible – whether the visitor was using a mobile device, a computer, or the store’s own touchscreen displays. These in-store screens help customers find the right product, check stock availability, or read more – right there on the shop floor.

Everything was built around the brand’s core identity: “Direct from the warehouse shelf” – a promise of low prices, fast delivery, and simplicity.

The previous website wasn’t responsive, which meant the experience varied greatly depending on the device. With the new design, the company took an important step toward a modern, unified experience – optimized for all screen sizes.

The interface is intentionally understated and straightforward. Quick navigation, large touch areas, clear hierarchies, and easy-to-read product listings were prioritized over visual effects or luxurious aesthetics. The visual language reflects the brand’s honesty and affordability – no unnecessary frills, just relevant information and function.

The result is a design that doesn’t try to impress – it aims to work. And it does, whether you’re standing at a touchscreen in a Lagershop or browsing for a new computer from your couch at home.

What I appreciated most about Alexander was how quickly he integrated into the team and started delivering. He’s humble, straightforward, and always works with the end user in mind. Thanks to him, we raised both the quality and the pace of the project.