When SK Höjden decided to take the next digital step, it wasn’t just about introducing a new design — it was about creating a stronger and more cohesive communication strategy across the entire club. Together, we developed a clearer social media strategy and created a new visual direction that strengthens both team spirit and the club’s identity.
By bringing the men’s first team together under a shared account, visibility and engagement increase, while youth players and supporters gain a closer connection to the club’s future. The result is a more modern and inspiring digital presence — aimed at attracting more fans to matches and inspiring the next generation of players to dream of their own moment in the spotlight.
“With Alexander’s support, we’ve been able to modernize SK Höjden’s social media through a clear strategy and a new, professional design. Bringing the men’s first team together under our shared account allows us to build interest across the entire club — from youth players to supporters. We believe it will attract more fans to matches and inspire our younger players to one day see themselves featured in the feed. The collaboration has been both smooth and creative — we’re very pleased with the result.”
Thea PanneckeSocial Media Manager