As Head of UX, Design & In-House Production, I was responsible for modernizing Scandinavian Photo’s visual identity and customer experience — both digitally and in-store.
I led the redesign of the website and ensured a consistent brand presence across digital channels, campaigns, and printed materials. At the same time, I drove commercial planning and translated business objectives into visual concepts, in-store communication, and campaigns.
“Alexander has the rare combination of creative excellence and strong business understanding. It was clearly reflected in how he developed our UX, processes, and visual identity — and how that, in turn, strengthened the way we are perceived as a brand.”
Damir LazarevicCIO